<!-- Context: content-creation/navigation | Priority: critical | Version: 1.0 | Updated: 2026-02-15 -->

# Content Principles Navigation

Core writing principles, frameworks, and techniques for effective content creation.

---

## Available Files

### copywriting-frameworks.md
Proven copywriting frameworks and persuasive writing techniques.

**Topics**:
- AIDA, PAS, BAB, FAB frameworks
- Headline formulas
- Emotional triggers (FOMO, social proof, authority)
- Power words and sensory language
- Copy checklist

**Use for**: Sales copy, landing pages, email campaigns, ads

---

### tone-voice.md
Maintaining consistent brand voice and adapting tone for different contexts.

**Topics**:
- Voice vs. tone distinction
- Voice dimensions (formality, enthusiasm, expertise)
- Tone guidelines by context (marketing, docs, errors, support)
- Emotional tone mapping
- Brand voice examples

**Use for**: All content to maintain brand consistency

---

### hooks.md
Techniques for writing compelling hooks that grab attention.

**Topics**:
- Hook types (question, statistic, story, bold claim)
- First sentence formulas
- Opening patterns by format
- Attention retention techniques

**Use for**: Blog posts, videos, social media, emails

---

### audience-targeting.md
Understanding and targeting specific audiences effectively.

**Topics**:
- Audience research methods
- Persona development
- Pain points and desires mapping
- Language and tone adaptation
- Audience segmentation

**Use for**: All content to ensure audience fit

---

## Usage

Load these files when creating any content to ensure:
- Persuasive, engaging writing
- Consistent brand voice
- Audience-appropriate messaging
- Attention-grabbing openings
