navigation.md 1.6 KB
Content Principles Navigation
Core writing principles, frameworks, and techniques for effective content creation.
Available Files
copywriting-frameworks.md
Proven copywriting frameworks and persuasive writing techniques.
Topics:
- AIDA, PAS, BAB, FAB frameworks
- Headline formulas
- Emotional triggers (FOMO, social proof, authority)
- Power words and sensory language
- Copy checklist
Use for: Sales copy, landing pages, email campaigns, ads
tone-voice.md
Maintaining consistent brand voice and adapting tone for different contexts.
Topics:
- Voice vs. tone distinction
- Voice dimensions (formality, enthusiasm, expertise)
- Tone guidelines by context (marketing, docs, errors, support)
- Emotional tone mapping
- Brand voice examples
Use for: All content to maintain brand consistency
hooks.md
Techniques for writing compelling hooks that grab attention.
Topics:
- Hook types (question, statistic, story, bold claim)
- First sentence formulas
- Opening patterns by format
- Attention retention techniques
Use for: Blog posts, videos, social media, emails
audience-targeting.md
Understanding and targeting specific audiences effectively.
Topics:
- Audience research methods
- Persona development
- Pain points and desires mapping
- Language and tone adaptation
- Audience segmentation
Use for: All content to ensure audience fit
Usage
Load these files when creating any content to ensure:
- Persuasive, engaging writing
- Consistent brand voice
- Audience-appropriate messaging
- Attention-grabbing openings