Darren Hinde c8f7103cb6 refactor(evals): consolidate documentation and enhance test infrastructure (#56) 3 months ago
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README.md c8f7103cb6 refactor(evals): consolidate documentation and enhance test infrastructure (#56) 3 months ago
copywriting-frameworks.md c8f7103cb6 refactor(evals): consolidate documentation and enhance test infrastructure (#56) 3 months ago
tone-voice.md c8f7103cb6 refactor(evals): consolidate documentation and enhance test infrastructure (#56) 3 months ago

README.md

Content Context

This directory contains context files for content creation, copywriting, and communication guidelines.

Available Context Files

copywriting-frameworks.md

Proven copywriting frameworks and persuasive writing techniques.

Topics covered:

  • AIDA, PAS, BAB, FAB frameworks
  • Headline formulas
  • Emotional triggers (FOMO, social proof, authority)
  • Power words and sensory language
  • Copy checklist

Used by: copywriter

tone-voice.md

Maintaining consistent brand voice and adapting tone for different contexts.

Topics covered:

  • Voice vs. tone distinction
  • Voice dimensions (formality, enthusiasm, expertise)
  • Tone guidelines by context (marketing, docs, errors, support)
  • Emotional tone mapping
  • Brand voice examples

Used by: copywriter, technical-writer

Usage

These context files are referenced by content-focused agents to ensure consistent brand voice, persuasive messaging, and appropriate tone across all communications.

Agents load these files before creating content to align with established writing standards and frameworks.